What is SEO and what services are available?
SEO services comprise both onsite and offsite strategies that are designed to provide a holistic approach to rankings. Some companies may be faring well in the SERPs and want to continue to keep these rankings through regular onsite updates. Other companies that are launching a brand new website may require a comprehensive plan that covers a full range of services. Depending on your specific needs, we help you choose the right plan to help your customers find you online.
Search engine optimisation can be seen as an ongoing strategy, much like any other type of online marketing. Some companies expect instant results from the initial setup of an SEO campaign, without understanding how the process works. Quick fix solutions may get your site to the top, but they will not keep those precious rankings. Our SEO packages are split into the two primary aspects that determine the best results. These are as follows:
- Onsite SEO: Onsite SEO focuses on the ongoing work that is done on the website itself. Fresh content, optimisation of code, internal linking, keyword research and page optimisation are all part of the onsite work that will be done on your website. This allows the search engines to easily trawl your pages in order to rank them online. Websites that are left dormant will lose rankings – something that no business can afford in our competitive online space.
- Offsite SEO: Offsite SEO focuses on ongoing steps to help your website improve its rankings. Link building, social media and many other strategies are included in the offsite strategies, ensuring that your website improves its reputation through quality links rather than low-grade links that could affect your rankings. We adhere to best practices – this means no spamming, buying links or using Black Hat techniques to trick the search engines.
Affordable, Reliable SEO Services
As a holistic solution to grow your online results, search engine optimisation services should include a number of strategies rather than a single, limited strategy. Partnering with a company that understands just how important both onsite and offsite tactics are in terms of generating results is therefore essential.
You may be tempted to try the quick fix approach – after all, aren't instant results something that every business craves? Before you take that chance, ask yourself what is more important: short-term results that could put you at risk of search engine penalties or effective, long-term results that provide the ultimate return on your investment?