Use alternate text to explain the pictures or photographs on your internet site. You need to use bold and italic fonts to emphasise vital phrases and words. Google will reward you for this with better rankings in the search results, meaning more traffic for you. Write as much about it as you can, as longer content is generally preferred. Remember that human visitors are the ones you need to keep – do not drive them away with bad quality or repeated content.
They ought to go into the minds of the users, know how they suspect and come up with techniques that would trigger a positive reply from future customers.